ABOUT SPRATT’S
Spratt’s is the revived custodian of the world’s first pet brand.
Founded in London in 1860, Spratt’s helped define the modern pet industry by introducing the first commercial dog food and establishing the foundations of responsible pet nutrition. Today, that legacy is being carefully restored and re-imagined by Spratt’s Patent Limited as a modern, design-led, multi-vertical pet
ecosystem.
Revived in 2025, Spratt’s exists to bring long-term thinking, craftsmanship and intelligence back into a category that has become crowded, noisy and short-term. The brand is being rebuilt deliberately — not as a single product company, but as a connected platform spanning nutrition, health, education, technology and
membership.
What Spratt’s is Today
Spratt’s is building an integrated pet ecosystem that combines physical products, digital intelligence and community — unified by a single heritage name and a long-term vision.
Our focus spans:
Premium pet nutrition and functional chews, developed with sustainability and wellbeing at the core
Design-led physical products, including innovative feeding and living solutions for dogs
AI-enabled pet health tools, supporting owners with insight, monitoring and guidance
DNA, education and wellness programmes, designed to deepen understanding of pets over their lifetime
Spratt’s Society, a private membership circle created to honour heritage and shape the brand’s future
Each element is designed to stand alone, while also reinforcing the others. The goal is not scale for its own sake, but coherence — building a system where products, data, design and community work together.
A Heritage With Purpose
Spratt’s is not a revived name for marketing effect. It is a historically grounded British brand with a documented origin and a defining role in the early pet industry.
That heritage is treated with care. We do not attempt to replicate the past, nor trade on nostalgia alone. Instead, we use history as a reference point — a reminder that pet care can be thoughtful, principled and
well designed. For those interested in the full historical record, Spratt’s origins and milestones are documented separately in our History section.
Spratt’s Society
Spratt’s Society is a private membership circle created for those who wish to participate in the next chapter of the brand.
It is not a subscription scheme or a loyalty programme. It is a long-term association with the Spratt’s name, structured around recognition, access and permanence.
The Society is intentionally limited and exists in three forms:
Spratt’s Circle — open access, complimentary participation for those who wish to follow the revival
Spratt’s Society Member — a private, numbered membership with access to Society editions, events and early opportunities
Spratt’s Society Founder — a permanently capped founding group recognised as early custodians of the modern Spratt’s era
Membership is designed to be enduring rather than transactional. Admission is considered. Participation is long-term.
Design, Innovation and Restraint
Spratt’s approaches innovation carefully.
New products and technologies are developed quietly, tested thoroughly and revealed when ready. Design is treated as functional rather than decorative. Technology exists to support better decisions, not to overwhelm owners.
Spratt’s operates at the intersection of heritage, design and private membership — positioning the brand within a luxury context without relying on fashion cycles or trend-driven prestige.
Governance and Credibility
Spratt’s is operated by Spratt’s Patent Limited, a UK-registered company based in London.
The revival has already received independent recognition, including international environmental and industry awards, reinforcing our commitment to responsible production, sustainability and long-term quality.
The company is led by its Founder & Chairman with a stewardship mindset — building for decades, not cycles.
Looking Forward
Spratt’s is being rebuilt as a long-life brand.
Our ambition is not to follow trends, but to establish a permanent presence in the global pet landscape — one that combines heritage, intelligence, design and restraint.
As the ecosystem expands, Spratt’s will continue to grow selectively, partner carefully and prioritise substance over visibility.
This is not a fast brand.
It is a considered one.