Spratt’s Patent Limited Shortlisted for “New Product of the Year” at the 2025 Pet Industry Federation (PIF) Awards
24 Sep 2025
Spratt’s Patent Limited Shortlisted for “New Product of the Year: Treats” at the 2025 Pet Industry Federation (PIF) Awards
London, United Kingdom – Spratt’s Patent Limited — the revival of one of Britain’s most historic pet brands — has been officially shortlisted as a Finalist in the prestigious New Product of the Year: Treats category at the 2025 Pet Industry Federation (PIF) Awards.
This year’s awards saw a record number of entries across the UK pet sector, with exceptionally high standards of innovation and product development. Being selected as a finalist places Spratt’s among the most exciting and forward-thinking companies in the industry.
The winners will be revealed at the Pet Industry Federation Awards Dinner on Thursday, 6 November 2025, at the DoubleTree by Hilton Hotel, Stoke on Trent, at a black-tie gala ceremony attended by leading pet brands, retailers, media, and industry stakeholders.
A Resurgent British Heritage Brand
Originally founded in the 19th century, Spratt’s played a pioneering role in shaping the global pet nutrition industry. Today, Spratt’s Patent Limited is restoring that heritage through modern innovation, science-led wellness, and a commitment to high-quality treat formulations designed for today’s pet owners.
The shortlisted product reflects the brand’s mission to merge heritage, premium quality, and modern functionality — a combination that has resonated strongly across the industry.
Positioning for Growth
Being shortlisted by PIF — the UK’s leading pet industry association — reinforces Spratt’s position as a credible, fast-growing, and trusted British brand in the pet industry. It also expands the company’s profile among UK & international retailers, pet sector investors, global distributors and veterinary and nutritional professionals.
